About
How it Began
It all began on a roadtrip. During the drive, Alexis pitched a thought-provoking question to Meredith based on an idea that had been ignited deep within. What if there was a modern alternative to organized religion?
We spent the entire drive discussing and ideating what this could look like. We wanted a space to learn about all sorts of ancient and modern spiritual practices, build community with like-minded people, and have a convenient, expansive library of resources to continuously evolve our own individual identities. We figured we couldn’t be alone in our search.
We couldn’t find what we were looking for, so we decided to build it. We look forward to building optimystic with you.
Alexis (left) and Meredith (right) on the trip that started it all
Meet the Founders
-
Co-Founder & CEO
Alexis brings a unique combination of corporate leadership excellence and a genuine passion for people to her role as Chief Executive Officer and Co-Founder of optimystic. As a seasoned business leader who drives substantial business growth at an international corporation, Alexis understands the strategic vision and resilience required to realize innovative ideas. Her award-winning leadership approach combines data-driven decision making with curiosity for the human experience —a philosophy that now drives the company's mission to make alternative spiritual practices accessible to millions of people worldwide.
Alexis's commitment to empowering underrepresented voices extends beyond the corporate world. As past Board President of a STEM non-profit dedicated to advancing girls in science and technology, she championed initiatives that opened doors for the next generation of female leaders. This same passion for breaking down barriers now fuels her work in democratizing spiritual education.
Alexis is a proud Longhorn having grown up in Austin and obtaining her Bachelors degree from the University of Texas. She holds a MBA from Auburn University. She lives with her wife, daughter, and two dogs in the Dallas-Fort Worth area.
-
Co-Founder & CMO
Meredith brings a rare combination of brand strategy mastery and communications expertise to her role as Chief Marketing Officer and Co-Founder of optimystic. She's the creative force behind the company's mission to build a modern alternative to organized religion.
As Founder & CEO of a boutique business support agency, her entrepreneurial spirit has led her to build a successful company from the ground up and her collective experiences will be invaluable in this venture.
She believes that the most effective brands don't just communicate—they create movements. Her work has consistently focused on building authentic relationships between thought leaders and the communities they serve, making her perfectly positioned to nurture the growing mysfit community.
You can find her name on the Senior Walk at the University of Arkansas having earned her Bachelors degree. She went on to obtain her Masters degree at Texas State University. She is currently raising her son and dog in Fort Worth, Texas.
Two women on a mission
Together, we are revolutionizing spirituality.
Our Vision
A world in which individual spirituality is celebrated and unity is found in shared values, free from religious labels.
Our Mission
To build a modern alternative to organized religion
by stimulating spiritual exploration through
curated, accessible and approachable experiences.
Guiding Principles
We believe spirituality is a core characteristic of being human. We encourage questioning the purpose of life, balance of energy, and connection to something bigger than ourselves.
We believe that every person has a right to define their own set of beliefs rooted in what resonates with their soul, free from religious doctrines and dogmas.
We believe spirituality is inclusive all of all beings and embrace the sacred worth of every person with love and respect. We welcome diverse perspectives and anyone seeking connection, guidance, and belonging.
We believe in the thoughtful exploration of ancient and modern spiritual practices guided by curiosity and vulnerability.
We believe there are no set rules in spirituality. There is no right or wrong way to practice - only a desire to explore the inner self and connect to something meaningful.
We believe that spiritual wellness is as important as our physical and mental health, and should be prioritized as such.
Our Sacred Promises
No Venture Capital
We avoid venture capital, because we believe spirituality is sacred and is not an industry meant to be greedily capitalized. We’re backed by a small group of investors that align with our values and vision, not eager to take hasty decisions and make a quick buck. The revenue from subscriptions enables us to establish and develop the technological infrastructure, quality programming, and new features that deliver value to our community of mysfits.
Wages Match Worth
We believe quality work should be rewarded accordingly. We are committed to compensating our practitioners, contractors, and employees that honors their talent and contribution.
Transparency
We lead with the greatest degree of integrity - a cornerstone of a trust in relationships, business, and life. We welcome questions and feedback from our community and honor them with openness and transparency.